Some people find their path. Mine found me through a camera lens, a color palette, and eighteen years of refusing to settle for fine when exceptional was clearly right there.

I'm a photographer, designer, and Director of Brand Identity and Visual Design — which is a long title for someone who has spent their entire career obsessed with how things look, feel, and land. My work lives at the intersection of creative instinct and strategic intent, and I've never been able to separate the two. Probably because I've never wanted to.

My background is in Learning & Development, where I spent nearly two decades building the visual worlds that training and culture programs deserved but rarely got. If I needed something that didn't exist, I made it. That habit stuck. So did the partnerships with marketing teams who kept asking me to stay a little longer, do a little more — until eventually, this became the work.

On the photography side, I shoot portraits, events, and film and television productions. On the design side, I work with brands that already know who they are — I'm not here to hand you an identity, I'm here to make sure the world sees it the way you do. Think of me less as a brand creator and more as a brand keeper.

I'm based in Indianapolis, with roots in Cali, Colombia — which means I move between worlds comfortably, and I bring that with me into every room I work in. I believe great creative work is only as good as the collaboration behind it, and that the best moments — on set, in a meeting, at an event — happen when people feel at ease.

If you're looking for someone buttoned-up and distant, I'm probably not your person. If you're looking for someone who takes the work seriously and the atmosphere lightly — let's talk.